Publishing in Today's World

April 17th, 2013

I've always been fascinated with the world of publishing, both as a reader and a designer. I used to browse the New York Times website and skim some articles, but I typically didn't stay for long. And as time went by I'd only find myself on major news sites when someone sends me a link.

Most old world news sites, those who came from the print world, seem to have gone in the wrong direction when it came to online publishing. They either try and mimic their newspaper counterpart, or they bloat the page with ads and links to their other articles.

Over the past few months I've noticed an interesting trend in startups popping up around the web. The first took blog to a professional standard, known as svbtle. A bit after that Medium popped up started by Evan Williams and his team.

Medium recently acquired Matter, and it's pretty exciting. I've been following Medium since the beginning and it's breathing some new air into long form publishing. And with the recent purchase of Matter, it can only get better from here.

A small part of me wishes that Medium (or even subtle) will move to print. I know I know this is the digital age, but I much prefer reading long form content on paper than on my laptop. Sure the iPad or Kindle is a great vessel for content like this, but there's something magical about paging through a well writhed, designed and structured magazine.