Designer & Advisor Jan 2025 - Current

• Design & Engineering at two AI Stealth Startups.
• Designer & Advisor at Moonbeam.stream

Founding Designer, AddGlow Jul 2023 - Dec 2024

• Drove end-to-end product and design strategy, leading to a 24% sign-up rate and 19%-30% Day 30 retention, fueling user acquisition and engagement.
• Built a scalable design library that ensured consistency across the product experience.
• Designed and built key product features—including an email A/B testing framework, onboarding flows, and user profile pages—accelerating launch timelines and enabling faster experimentation.

Head of Design, Paper.xyz (acquired by thirdweb) Mar 2022 - Jun 2023

• Designed a FIAT-onramp payment ecosystem for NFT purchases, increasing accessibility and expanding user reach beyond crypto-native audiences.
• Shipped core Web3 tooling used by over one-third of blockchain developers, enabling builds across 700+ EVM chains
• Developed a secure payout system that supported developers and creators in receiving sale proceeds.
• Owned the product roadmap and defined success metrics, aligning internal stakeholders and prioritizing for impact.
• Led wallet and checkout experiences that brought 500,000 users to Web3 and supported over $10 million in transactions.

Senior Design Manager, Twitch Apr 2015 - Nov 2021

• Built and led a 12-person design team focused on Search, Discovery, and Chat—core features driving retention and engagement.
• Partnered with leadership on product strategy and roadmap planning, aligning design needs with business goals.
• Created a Product Development Process, reducing cross-functional misalignment and speeding delivery timelines.
• Owned launch for new safety tools (Mod Dashboard, reporting features) that reduced creator churn and improved community trust.
• Ran cross-functional design sprints to rapidly align teams around new initiatives and prototypes.

Product Designer, Twitch Aug 2013 - Apr 2015

• Designed and developed the Twitch Xbox App UI, bringing Twitch to console audiences.
• Led a full redesign of the Android app, improving mobile retention and feature discoverability.
• Partnered with Microsoft, Oculus, Sony & Roku to expand Twitch across new platforms and onboard new viewers to Twitch.
• Built TV app design systems that cut feature rollout time and scaled design across devices.
• Designed Twitch's first merchandise store, contributing to a successful charity campaign.

Designer & Developer, Academia.edu Feb 2008 - Aug 2013

• Rebuilt the frontend into modular, reusable components, significantly improving developer velocity.
• Ran extensive user research to inform product direction and better serve the academic community.
• Designed an onboarding flow that helped grow the platform from thousands to millions of users in a short few months.
• Created a unified brand identity and design system, enhancing credibility and user trust.

Design Software

Figma • Adobe Creative Suite • Sketch • Illustrator • After Effects

Web Development

Cursor • VSCode • NextJS • ReactJS • Ruby on Rails • Tailwind CSS • HTML/CSS • Typescript • PostgreSQL

UXR & Prototyping

UserTesting • Balsamiq • A/B Testing frameworks • Surveys

Other

Product Strategy • Design Leadership • User Centered Design System • Hiring • Cross-Platform UX