Innovative Product Designer and Strategic Leader with a strong history of uniting design and engineering teams to drive seamless product launches and elevate user experiences.
Founding Designer, AddGlow Jul 2023 - Dec 2024
Led end-to-end design and product strategy for company roadmap.
Created a comprehensive Figma design library to maintain consistent user experience.
Proactively tackled engineering roadmap initiatives, including developing an email A/B testing framework, user onboarding flow, and user profile pages, accelerating time-to-launch.
Spearheaded product launches that achieved a 24% sign-up rate and 19%-30% Day 30 retention, driving significant user acquisition and engagement growth.
Head of Design, Paper.xyz (now thirdweb) Mar 2022 - Jun 2023
Designed a seamless FIAT payment ecosystem for NFT purchases, enhancing accessibility for users.
Designed a payout system, enabling secure and efficient transfer of sales proceeds to customers.
Owned product roadmap development and established key company performance metrics.
Senior Design Manager, Twitch Apr 2015 - Nov 2021
Built and led a team of 12 designers to execute impactful Community Initiatives.
Partnered with leadership to shape product strategies and multi-year roadmaps.
Mentored team members across disciplines, fostering professional growth and collaboration.
Spearheaded cross-functional design sprints, aligning stakeholders on strategic objectives.
Authored a comprehensive Product Development Process, which reduced miscommunication between cross-functional teams and helped speed up time-to-market.
Product Designer, Twitch Aug 2013 - Apr 2015
Led design efforts for mobile and console applications, delivering key features for the Xbox app.
Proposed and executed a complete redesign of the Android application, enhancing user experience.
Transformed messaging functionality into the Whispers product, aligning with evolving user needs.
Collaborated with Oculus to explore Twitch's potential in the VR ecosystem.
Developed design systems for TV apps, enabling scalability across multiple devices.
Designed Twitch's first merchandise store, supporting a charity initiative during its second launch.
Designer & Developer, Academia.edu Feb 2008 - Aug 2013
Re-engineered the front-end into modular, reusable components, improving development efficiency.
Conducted UXR sessions to gain deep insights into community needs and behaviors.
Designed a streamlined signup and onboarding process, driving growth from thousands to millions.
Developed a brand identity and guidelines, establishing a cohesive and recognizable presence.
Skills
Design Software
Figma • Adobe Creative Suite • Sketch • Illustrator • After Effects