Designer and Strategic Leader with 17+ years of experience designing consumer-facing products.
Founding Designer, AddGlow Jul 2023 - Dec 2024
- Led end-to-end design and product strategy, achieving a 24% sign-up rate and 19%-30% Day 30 retention, driving new user acquisition and engagement growth.
- Built a comprehensive design library to maintain consistent user experience.
- Proactively tackled engineering roadmap initiatives, including developing an email A/B testing framework, user onboarding flow, and user profile pages, accelerating time-to-launch.
Head of Design, Paper.xyz (now thirdweb) Mar 2022 - Jun 2023
- Designed a FIAT payment ecosystem for NFT purchases, creating a more accessible crypto payment experience.
- Built improved Web3 tooling to onboard over one third of all blockchain developers built web3 apps across 700+ EVM chains
- Created a payout system, enabling secure transfer of sale proceeds to developers.
- Owned product roadmap and established key company performance metrics.
- Led a wallet & checkout experience which helped bring over 500,000 users to web3 and processing over $10 million in transactions.
Senior Design Manager, Twitch Apr 2015 - Nov 2021
- Built and led a team of 12 designers focusing on Search & Discovery and Chat.
- Worked with leadership and cross functional teams to shape product strategies & product roadmap.
- Mentored team members across disciplines, fostering professional growth and collaboration.
- Spearheaded cross-functional design sprints, aligning stakeholders on strategic objectives.
- Created a comprehensive Product Development Process, reducing miscommunication between cross-functional teams and accelerating product development.
- Led safety initiatives (Mod dashboard, reporting features) that helped reduce creator churn.
Product Designer, Twitch Aug 2013 - Apr 2015
- Designed and built the front end for the Twitch Xbox App.
- Proposed and executed a complete redesign of the Android application, improving mobile retention and engagement.
- Transformed IRC's 1-1 messaging into the Whispers / Instant Messaging product, which helped improve retention and creator-to-viewer engagement.
- Collaborated with Microsoft, Oculus, Sony & Roku to bring Twitch to more platforms.
- Developed design systems for TV apps, enabling scalability across multiple devices and speeding our feature releases.
- Designed Twitch's first merchandise store, supporting a charity initiative during its second launch.
Designer & Developer, Academia.edu Feb 2008 - Aug 2013
- Re-built the front-end into modular, reusable components, improving development efficiency.
- Conducted UXR sessions to gain insights into the academic community needs and behaviors to help shape product roadmap.
- Designed a signup and onboarding process, driving growth from thousands to millions within the first year.
- Developed a brand identity and guidelines, establishing a cohesive and recognizable presence.
Skills
Design Software
Figma • Adobe Creative Suite • Sketch • Illustrator • After Effects
Web Development
Cursor • VSCode • NextJS • ReactJS • Ruby on Rails • Tailwind CSS • HTML/CSS • Typescript • PostgreSQL
UXR & Prototyping
UserTesting • Balsamiq • A/B Testing frameworks • Surveys
Other
Product Development Process • Prioritization & Roadmapping • Product Strategy • Hiring